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Budweiser: Rise

Client: Budweiser
Date: Apr 2019
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With the MLB season fully underway, Budweiser has unveiled 'Rise', the latest film from Budweiser that celebrates the legacy of Jackie Robinson.

Jackie Robinson changed baseball and the cultural landscape of America forever by breaking the color barrier on April 15, 1947. 'Rise' is a metaphor for that impact, depicting the construction and interlacing of a black and white baseball that dons Jackie’s iconic number 42 and his signature.

'Rise' is backed by the inspirational Grammy nominated track, 'Rise Up' by Andra Day.

Budweiser is bringing inclusion, diversity and unity to the forefront by launching the national TV ad. The 30-sec spot will air during MLB broadcasts through April 15, Jackie Robinson Day. The 60-sec spot will air on Jackie Robinson Day and appear in ballparks across America.

It comes off the heels of 'Impact' – a three-minute short film directed by Spike Lee and narrated by Jackie’s daughter, Sharon Robinson.