Bud Light: Open for Takeout

Client: Bud Light
Date: Mar 2020
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Anheuser-Busch announced that it will redirect sports and entertainment investments to its non-profit partners to respond to the Covid-19 public health crisis. The company has a longstanding tradition of providing support to its neighbors and communities in their times of need throughout its more than 165 year history.

As part of a $5m donation to the American Red Cross, Anheuser-Busch alongside its sports partners will identify available arenas and stadiums to be used for temporary blood drive centers. The company’s tour centers in Merrimack, NH, and St. Louis, Mo, will also be made available to the Red Cross. As part of the donation, Anheuser-Busch will also donate media air time to the Red Cross in support of their public service announcements. To learn more about how to attend a blood drive, visit RedCross.org.

In addition, Anheuser-Busch announced earlier this week that it will use its supply and logistics network to begin producing and distributing bottles of hand sanitizer to accommodate the growing needs across the United States. The hand sanitizer will be utilized at Red Cross blood donation centers and to support emergency shelters for future relief efforts.

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