Digital
Transformation
Festival


16 March - 24 April 2020

Our online festival is underway with a packed programme of interviews and panels. Featuring talks from the industry’s biggest brands and most innovative individuals, this event explores what digital transformation really means for marketing.

Coming Up
8 Apr 10:00 BST / 05:00 EST

Virtual Reality View: A conversation with VMLY&R's Gracie Page

FEATURING
Stephen Lepitak
Editor at The Drum
Gracie Page
Emerging Technology Director at VMLY&R London

Bud Light: Open for Takeout

Client: Bud Light
Date: Mar 2020
Your Vote
4/5
Overall Rating
4/5
Opps, please vote again
3 votes

Anheuser-Busch announced that it will redirect sports and entertainment investments to its non-profit partners to respond to the Covid-19 public health crisis. The company has a longstanding tradition of providing support to its neighbors and communities in their times of need throughout its more than 165 year history.

As part of a $5m donation to the American Red Cross, Anheuser-Busch alongside its sports partners will identify available arenas and stadiums to be used for temporary blood drive centers. The company’s tour centers in Merrimack, NH, and St. Louis, Mo, will also be made available to the Red Cross. As part of the donation, Anheuser-Busch will also donate media air time to the Red Cross in support of their public service announcements. To learn more about how to attend a blood drive, visit RedCross.org.

In addition, Anheuser-Busch announced earlier this week that it will use its supply and logistics network to begin producing and distributing bottles of hand sanitizer to accommodate the growing needs across the United States. The hand sanitizer will be utilized at Red Cross blood donation centers and to support emergency shelters for future relief efforts.

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.