Client: Sky
Date: Feb 2016
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Sky will break new ground with a visually spectacular advertising campaign for the launch of Sky Q, the next generation home entertainment system. The campaign is the biggest and most ambitious in Sky’s 27 year history and will roll out in the UK and Ireland from 12 February 2016.

An arresting campaign, produced by creative agency Brothers and Sisters, will make use of futuristic 60-second spots. The ads illustrate how the family of advanced Sky Q products connect wirelessly to create an ecosystem that makes TV viewing seamless - known as Fluid Viewing. The result sees dramatic content like Marvel’s Avengers: Age of Ultron exploding from one screen and embarking on an epic journey around the home in the form of droplets, before vividly splashing and reforming onto the next screen. The ads play out to the soulful, live soundtrack of “I’ve Gotta Be Me” by Sammy Davis Jr.


Executive Creative Director: Andy Fowler

Creative Director: Aaron Wilmer

Head of Design: Jonty Harbinson

Additional Credits: TV Producer: Lois Whittle

Digital Animation: Neon

Print Production & Retouching: Stanley’s Post

Media Planning & Buying: Mediacom

Director: Johnny Green

Production Company: Biscuit

Producer: Kate Taylor

Editor: Neil Smith, Work

Post Production/VXF: The Mill

Creative Director & 2D Lead Artist: Dan Williams, The Mill

Executive Creative Director: Neil Davis, The Mill

Executive Producer: Misha Stanford-Harris, The Mill

Sound: 750mph

Sound Designer: Sam Ashwell

Record Company: Warner/Chappell Music Publishing/Charly Acquisitions

Music: Sammy Davis Jr ‘I’ve gotta be me’