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BlindNewWorld: The Get Together' and 'The Drive by Brightmark Consulting

Date: May 2016
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Credits

BlindNewWorld is a campaign that launched earlier this month in an effort to boost inclusion for the blind. Sponsored by Perkins School for the Blind, the initiative aims to show that blind people are not defined by their blindness and do not deserve to be excluded or marginalized in society. In two PSAs, written and directed by Tom De Cerchio, stigmas and misperceptions about the blind are broken down. In 'The Get Together,' a woman approaches a cute guy even though she knows he is blind, and in 'The Drive,' a black car driver initially feels sorry for the blind person he is driving to the airport - until he finds out he is the vice president of a company.

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