The challenge was to help Edinburgh Gin stand out and stand above a sea of hundreds of craft gins and cheap flavoured imitators.
A TV spot that carries the viewer on a non-stop journey through the world of Edinburgh Gin was created. From a field of flowers that seamlessly transforms into the dress of a Northern Soul dancer, to a statuesque rhubarb forest that leads to a magical glimpse of the home city. Then on to the fiery heat of a ginger 'meteor', and into a swirling serve of Edinburgh Gin on ice.
The crew at Glassworks VFX took the thoughts and realised them in photo-real CG.
For the OOH, the team pieced together hundreds of photos to highlight the wonder that natural light casts as it passes through the embossed bottles of Edinburgh Gin.
Created by David Craik, Grant Gibson, Gemma Butler and Gavin Gordon-Rodgers at Bright Signals.
Directed by Duncan Malcolm through Glassworks.
The media agency is PHD Manchester.
Bright Signals also manage all digital activity and Wire handle press.