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Moving toward a sustainable future: The innovation and transformation of the food industry

Kees Kruythoff

chairman and chief executive officer

Sir Martin Sorrell

founder & executive chairman

BrewDog: Brewgel Punk Sanitizer

Client: BrewDog
Date: Mar 2020
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To address the rising need for hand sanitizer, BrewDog decided to use its distillery to make Punk Sanitizer.

On Twitter, James Watt, 'captain' at the brewer, clarified that the company will not be selling the sanitizer, just giving it out to those who need it.