Lovehoney: Light Relief in Lockdown by Brave

Lovehoney launched a £250,000 ad campaign to ‘raise a smile’ during lockdown.

The global sexual wellness brand is running a series of digital ads in key locations across London after winning the creative space in Ocean Outdoor’s Crucial Creative Competition.

The ‘Light Relief in Lockdown’ campaign was created for Lovehoney by its ad agency Brave.

The campaign was praised by judges for ‘combining great copywriting with an obvious understanding of the consumer, based on good research.’