The Drum Awards for Marketing EMEA - Awards Show

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Agency: Brave
Client: Age UK
Date: Apr 2020
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Age UK, in tandem with creative agency Brave have launched a new film starring Jim Broadbent to support the Charity’s £10m Coronavirus Emergency Appeal. The donations will ensure that the charity vital advice and information line can continue to safely help the older people who feel lonely, but also will help funding food supplies and much more.

Demand for Age UK’s services has soared during this pandemic, with calls to their national Advice Line experiencing a peak of 88% higher than before the crisis and friendship services and local Age UKs seeing a huge increase in the number of older people who need urgent support and comfort.