Agency: Boys+Girls
Client: Three
Date: Apr 2019
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Arranmore, a remote island off the coast of Donegal, which has been decimated by more than 150 years of emigration is to be given a 21st century lease of life.

The Arranmore community of 469 people - sees connectivity as a lifeline to reinvigorate their economy, culture and unique way of life. Until now, the lack of connectivity has restricted the ability to establish or develop businesses on the island and made working remotely from the island almost impossible.

Three Business has acted to provide local businesses, workers and visitors with state-of-the-art technologies including high speed connectivity, broadband-plus and improved bandwidth.

In collaboration with Arranmore Business Council, a digital hub has been created to facilitate remote working, meaning islanders and visitors can have all the benefits of remote rural beauty alongside digital speeds the envy of urban areas.

The new services will also enable the medical centre to do video consultations with doctors on the mainland, saving patients a potential overnight trip to Dublin, as well as improving connectivity at the local school to enhance online learning tools, something that has been unreliable to date.

Arranmore and its inhabitants will be the stars of the integrated campaign, created by Boys + Girls which will run with a hero film featuring many of the islanders. In addition, a number of stories of specific island issues which increased connectivity will help solve will run as part of the integrated campaign.


Agency: Boys + Girls

Client: Three