Agency: Bottle
Date: Apr 2016
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As a company renowned for innovation, craftsmanship and breaking the mould, it was only natural that Goodyear turned to contemporary British artist, Ian Cook of popbangcolour.com, to bring the new Eagle F1 Asymmetric 3 tyre to life.

The result was a unique and spectacular piece of art.

Credits

Creative Director: Wes West

Art Director: Wes West

Copywriter: Wes West