Portland Bureau of Transportation (PBOT): advert-body-2 by Borders Perrin Norrander (BPN)

Over the past decade, Portland, Oregon has seen an increasing number of deadly car crashes.

In this broadcast spot, agency Borders Perrin Norrander helped the Portland Bureau of Transportation speak to drivers by highlighting the fact that the victims aren’t the only ones whose lives are affected.

Shot in black and white and without any cars, this campaign aims to put full focus on the people involved in a traffic collision.