The Drum Awards for Marketing - Entry Deadline

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Client: BMW
Date: May 2023
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It’s been eight years since BMW released another chapter of its film franchise and the car brand is gearing up to debut its latest electric vehicle in another fast-paced mini-film.

Over the years, the branded content shorts have featured some of the industry’s biggest players, including screenplays by Guy Ritchie, portrayals by Clive Owen and Madonna, plus music by Scottish rockers Primal Scream.

Starring French actress Pom Klementieff with a cameo from Uma Thurman, teasers for ‘The Calm’ landed today. It promises a seven-minute epic and a world-first silent car chase and sees the Kill Bill actress plays the role of a secret agent tasked with delivering a package to Cannes.