Agency: bmb
Date: Sep 2017
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Creative agency BMB is behind a hard-hitting new viral campaign created on behalf of ClientEarth in response to the government’s new Air Quality Plan, which the charity calls ‘seriously inadequate’.

The campaign has been created in conjunction with two London primary schools where staff, parents and pupils have voiced concerns at illegal pollution levels nearby.


Creatives Harry Boothman and Jenny Piggott

Business Director Jen Knox

Agency Producer Jade Evans

Photographer This is Dodd

Director/ Production Co Good Boy Wolf

Editor Good Boy Wolf

Sound Design Tony Rapaccioli (Wave)

Composer Ross Gregory (Aardvark Sound)

Design François Blanchard, Sam Kallen, Louise Sloper