Blu: advert-top-1

Action Bronson, the former chef turned rapper and Blue Chips 7000 artist, offers a comedic twist to dispel myths and rumors on vaping by using comedic spoofs to prove vaping can be something better.

In the video content, viewable on the Blu website, Action takes a break from his busy schedule to read through some unique tweets shared by various Blu users, offering some humored feedback.

As part of its ongoing 'Something Better' campaign, Blu will challenge misconceptions about vaping by sharing the real and powerful experiences of those who already enjoy living the Blu life. Comprised of innovators, renowned fashion designers, emerging musicians, consumers and other notable personalities, their unique perspectives and stories of achieving 'Something Better' will give adult smokers a better understanding of what life with Blu can be before experiencing it for themselves.