The Drum Awards for Marketing - Entry Deadline

-d -h -min -sec

Client: Birds Eye
Date: Jan 2023
Your Vote
Overall Rating
Opps, please vote again
3 votes

Birds Eye is turning the ‘vege-tables’ on some of the UK’s most recognizable public figures, with prime minister Rishi Sunak, the Prince and Princess of Wales, King Charles III and The Queen Consort all featured.

In one scene, viewers see William and Kate seemingly reading Prince Harry’s polarizing biography Spare, while tucking into a burger.

The spoof campaign was created to promote its new plant-based range.