Billie: Movember women have mustaches too

Billie, the mission-driven razor brand normalizing female body hair and breaking stigmas, is now the first women’s brand to participate in Movember because newsflash: women have mustaches too.

It's 2019 and still the fact that women have upper lip hair is top secret. In fact, they go through painstakingly great lengths to hide them from the world. But this November, Billie is flipping Movember on its head, asking women to grow out their ‘staches and join the Billie team in support of the cause. Billie will be matching 100% of contributions, up to $50,000.

To encourage women to join their Movember movement, Billie has created a first-of-its-kind video that celebrates women having ‘staches. The campaign hopes women's perfectly good ‘staches won't have to go to waste any longer. The video will be posted on social, disrupting the monotonous and hairless flow of outdated beauty standards that we’ve all outgrown.