A global football fans network, has united with charity and media partners in a force of solidarity to support refugees.
The result is the The Liberté Cup, a football tournament for refugees in the Grande-Synthe camp.
Inspired by an idea from the award-winning creative duo Ary & Joe, and conceived by Copa90, the tournament is a partnership with charities Fuze Beyond Borders, The Worldwide Tribe, Utopia 56 and supported by Football Supporters Europe, FARE network and the Grande-Synthe Mairie. The campaign also took shape with the work of sports photographer Philip Haynes and art directors Julen Saenz & Alfons Valls.
The Liberté Cup is not political and it’s not asking to open borders. The aim is simple – to change the way refugees are viewed in the media and to move perceptions away from the ‘swarms’ talked about by politicians towards being viewed as people with their own skills and passions. The project has gained huge coverage ever since footballers like Lionel Messi and Bojan Krkic and basketball player Luol Deng talked about it on social media.
Held near the refugee camp at Grande-Synthe’s, Stade Jean Deconinck on 10th September 2016, the Liberté Cup involved eight teams, comprised of refugees and various refugee-supporting teams from across Europe. Bohemians FC, Clapton FC, Dulwich Hamlet FC, Les Degommeuses, Hackney Wick FC, FURD, and Freedom United FC all travelled far and wide to come and get involved. Supporters contributed with football shirts from their home teams to create a wash of football colour. The day was emotional with an epic penalty shoot out and FURD (Football Unites racism divides) scoring the winning goal.
A documentary, produced in partnership with ITV, is set to follow and planning for the next Liberté Cup is due to start in the coming months.
Creatives: Joe Watson, Aryven Arasen, Gav Rowe
Art Directors / Designers: Alfons Valls, Julen saenz
Photographer: Phil Haynes
Producer: Emily Brancher
Additional input: Mark Black, Tobias Snall, Luke Patton, Gus Ocampo, Tom Parkes, Naoise boyle, Mariana Lobos, Ze Paz, Alex Meyer, Pablo Lozano, Borade Mirbilek, Emilie Chanteloup, MAlle Koido, Eric Beard.
Companies: Bigballs Media, 6pointer, Bullion Productions