Big Bad

To promote the release of Giggs' new album, Big Bad..., Island Records has unveiled an augmented reality (AR) mural inspired by classic action films.

The hand-painted AR mural of a London skyline in Shoreditch brings to life a scene from the rapper's new music video, in which a giant Giggs comes up against a brigade of 3D tanks and helicopters, which fail to shoot him down.

Installed by Gate Reality, a QR code on the mural directs those passing by to an app, whereby they can point their device at the wall and see it come to life.