Banks's Beer: advert-body-1 by Big Al's Creative Emporium

Banks’s Beer has done away with the cheesy festivities with its refreshingly honest take on the holiday season and transformed a disused, boarded-up building into a giant, 11-metre-tall advent calendar. Each of the 25 windows reveals a cheeky Christmas-themed graffiti design and witty commentary that subverts the season’s cultural conventions.

Creatively devised and designed by Big Al’s Creative Emporium, the tongue-in-cheek campaign gives people a much-needed laugh at a time of the year that’s loaded with expectations. In line with Banks’s straight-talking spirit, the relatable messages reveal the things we’re all thinking, but don’t dare to say.

‘Tells Christmas Like It Is’ takes place in Wolverhampton, the brewery’s home turf. The latest stunt is part of Banks’s ongoing ‘Tells It Like It Is’ campaign, which kicked off last December. The campaign is a bold attempt to engage a younger audience, while staying true to the brewery’s gritty Black Country roots.