Weight Watchers UK: #SayYes by Beyond

Agency: Beyond
Date: Apr 2017
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Weight Watchers UK has launched an inspiring campaign featuring nine of its members, who have collectively lost 42 stone (588lbs), to encourage people to ‘Say Yes’ to the brand’s flexible plan.

The content-rich campaign includes a hero TVC spot, Radio, VOD, Digital, PR, Social, CRM and Local Marketing, showcasing Weight Watchers liveable approach to weight management through the stories of its real-life members. From nights out with the girls to baking at home with the family, their experiences prove that it is possible to lose weight without giving up the things you love.

The campaign kicks off with a TVC created by Beyond and directed by Richard Oliver, celebrating the successes of six of real Weight Watchers members from across the UK, who collectively lost over 36 stone (504lbs).

The 30” TVC ‘Say Yes’ highlights that people could lose seven times more weight with Weight Watchers than on their own, with Weight Watchers round-the-clock support network and the ethos that every food item is on the menu; offering members an effective and healthy way to lose weight – and keep it off.

Chris Stirk, Weight Watchers UK General Manager, comments: “Our latest advert has been inspired by our amazing members. It has been created as a celebration of the journeys and achievements of every single Weight Watchers member and we are proud to be able to bring a handful of the millions of success stories to TV screens across the country.

“We know that happy people make healthier choices, which is why we equip members with the skills they need to maintain a balanced and healthy approach to weight loss for good.”

Credits

Paul Ringsell - Creative Director - Beyond

Richard Oliver - Director - Beyond

Heidi Snelgrove - Producer

Bent Ear - Music

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