Agency: BETC Paris
Date: Jun 2016
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McDonald’s has created a poster campaign in anticipation of the Uefa Euro 2016 tournament. The pictures depict football fans each standing with a scarf split to show the names of two teams and encourages customers to ‘come as you are’ in a bid to celebrate tolerance, diversity and generosity.


Agency Management: Henri Tripard, Julien Grimaldi, Juliette Aguglion

Chief Creative Officer: Stephane Xiberras

Executive Creative Director: Olivier Apers

Art Director: Cyril Arandel

Copywriter: Adrian Skenderovic

Traffic: Stephane Renoir-Mousli

Photographer: Kim Reenberg

Art Buyer: Victoria Vingtdeux

Producers: Chantal Bertina, Arno Poulain / Rita