McDonald’s: Come As You Are by BETC Paris
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McDonald’s has created a poster campaign in anticipation of the Uefa Euro 2016 tournament. The pictures depict football fans each standing with a scarf split to show the names of two teams and encourages customers to ‘come as you are’ in a bid to celebrate tolerance, diversity and generosity.
Credits
Agency Management: Henri Tripard, Julien Grimaldi, Juliette Aguglion
Chief Creative Officer: Stephane Xiberras
Executive Creative Director: Olivier Apers
Art Director: Cyril Arandel
Copywriter: Adrian Skenderovic
Traffic: Stephane Renoir-Mousli
Photographer: Kim Reenberg
Art Buyer: Victoria Vingtdeux
Producers: Chantal Bertina, Arno Poulain / Rita
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