advert-body-1 by BETC Paris
- Location:
Agency:
BETC Paris
Date: Jun 2017
Lacoste plays with time as it plays with desire. Whether it makes time stop – The Big Leap – or it makes the Hero of the new film cross decades to chase the object of his desire.
In a way, both stories tell the essence of the brand and its iconic piece, the polo: its desirability resists to time, it’s timeless elegance. Our new film “Timeless” turns the heritage of the brand into a very contemporary desire story.
Credits
Executive creative director: Remi Babinet
Creative director: Antoine Choque
Art director: Aurelie Scalabre
Copywriter: Olivier Aumard
Additional credits: Agency TV producer: Fabrice Brovelli
Director: Seb Edwards
Production company: Wanda/Academy
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