Air France : France is in the air again by BETC Paris
- Location:
France is in the air once again, with Air France and BETC, thanks to a series of five films presenting the different services offered by the company, from the passengers’point of view.
Satisfied, relaxed or delighted- the passengers discovers all the pleasures oftraveling “à la française”, as comfortable at the airport as mid-air.
The films, released on 30 March, invite us into the colourful, slightly offset and chic universe of Air France, following the style of the company’s safetydemonstration video released last year.
The films come in eight languages, although staying true to the French accent, and will be distributedonline and on mobile all over the world, with a strong media support in nine countries (France, US, Germany, Brazil, Canada, China, Spain, Italy and Japan).
Credits
Executive Creative Director: Rémi Babinet
Creative Director: Jasmine Loignon
Copywriter: David Soussan, Souleman Dialo, Simon Lamasa
Art Director: Marie-Eve Schoettl, Charles-Antoine De-Sousa
Additional Credits: Director: Kathryn Ferguson
Production House: RITA
Producer : Camila Méndez
Production Director: Germain Robin
Music, Artist : Glass Candy
Title : Warm in the winter
Written by: John Padgett & Lori Monahan
Edited by: Italians do it better, inc.
Handled by: Kobalt Music Publishing
Sound Production: Green United Music: Florine Perrault
