Above the Noise Compilation by Beats By Dre

Date: Jan 2018
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Beats by Dr. Dre (Beats) has released the latest installment of its global ‘Above the Noise’ campaign featuring some of the world’s best winter athletes, just in time for the Olympics.

Starring US stars Shaun White and Lindsey Vonn, as well as Jamie Anderson (US), Kevin Rolland (France), Ayumu Hirano (Japan) and Sui Wenjing and Han Cong (China), the signature spot highlights how these athletes must maintain a masterful focus and unwavering drive to represent their countries and perform at the highest echelons.

The short film combines shots of the many ways each athlete trains alongside footage of key moments in their careers: soul-crushing falls and horrifying injuries with insane jumps, career-making races and awe-inspiring tricks. On all of these moments is a shifting red and blue light, symbolically representing the chaos, fears and other “noise” they must mindfully evade to succeed, all to the thumping, propelling sounds of G-Eazy and Zoe Nash’s ‘The Beautiful & Damned.’

Another spot features the women’s bobsled team from Nigeria training to overcome the odds of being a winter sports team from Africa to take on the rest of the world’s best.

Credits

Client: Beats by Dre

Title: Beats By Dre | Above The Noise | Compilation

Production Company: AllDayEveryday

Director: Matt Baron

Executive Producer: Arrow Kruse

Producer: Christian Nurse

Head of Production: Michael Refuerzo

Senior Producer: Amanda Weiss

Editor: Sam Leinen

Post Producer: Samantha Axelrod

Sound Design/Mix: Formosa Group

Color: Brian Smaller, Company3

Finishing: Shipping + Handling

Chief Marketing Officer: Jason White

Creative Director: Victoria Deldin

Art Director: Ryan Zunkley

Global Head of Brand Marketing: Matt Luhks

Global Senior Brand Director: Robbie LaBelle

Global Brand Marketing: Katie Moebius

Global Director of Sports Marketing: Kevin O’Connor

Sports Marketing Manager, US: Aminah Charles

Sports Marketing, EMEA: Alex Wilde

Brand & Sports Marketing, APAC: Din Zheng

Project Manager: Minh Nguyen

Bobsled Video

Agency - Hustle LA

Client - Beats by Dre

Global Creative Director - Diallo Marvel

Executive Creative Producer - Ana Julfayan

Executive Creative Director - Will Esparza

Creative Director - Matt Walton

Creative Director - Iain Nevill

Strategy - Audrey Tyau

Strategy - Savannah Rabin

Production Company – Little Minx

Director - Malik Sayeed

Head of Production - Mike Refuerzo

Producer - Shelli Jury

Brand Supervisor - Kenwyn Forgenie

Editor - Anna Patel

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ING: Give Me Something Good by VCCP

Added 06 December 2019
Agency: VCCP
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