Super-Pharm: advert-body-1 by BBR Saatchi & Saatchi
- Location:
Unlike in other parts of the world, where there are many YouTubers women can turn to for advice on how to create the latest look, in Israel there are but a handful of beauty YouTubers. That's why Super-Pharm decided to fill in the gap and launch a search for Israel's next big "Beauter".
The commercial BBR Saatchi & Saatchi created for the launch of the search was inspired by the shape of the YouTube video frame and took several months of planning. Most of the action revolves around seven different frames that were hand crafted out of paper and cardboard. Elements such as cogs, folding concertinas, LED lights and more were added to each frame.
Credits
Client: Super-Pharm
Advertising Agency: BBR Saatchi & Saatchi, Israel
Air Date: July 15th 2017
CEO: Yossi Lubaton
CCO: Idan Regev
Creative Director: Idan Levy
Digital Creative Director: Idan Kligerman
Creative team: Eran (Shushu) Spanier, Tani Zipper, Carmel Gilan
Craft Artist: Carmel Gilan
VP Production & Content: Dorit Gvili
Production: Maya Palmon
UI/UX: Gal Mamalya
VP-Group Account Head: Ben Muskal
Account Supervisor: Noa Sharf
Account Executive: Gili Peer & Rotem Mizrachi Yoshia
VP Strategy: Joe Baruch
Planning Supervisor: Moran Nurok
Creative Coordinator: Eva Hasson
Production company: Udini (Udi Efrat)
Director: Eran (Shushu) Spanier
Advising Director: Ram Baruch
Studio: Zehava Gonen Greenberg, Anastasia Poltavski, Yaniv Shahar, Michael Shely, Liron Harel
