Nike: Hyper Court by BBH Singapore
- Location:
Nike has created a basketball court in Manila, Philippines, that allows players to download training content and advice about basketball stars such as LeBron James, Kobe Bryant, Kevin Durant, Russell Westbrook and Kyrie Irving.
The Hyper Court allows people to download the content data-free, such as drill videos from coaches and gamification elements and scoring, creating tools within the court to help them improve their game.
The visuals of the online elements and court were designed by Arturo Torres, who creates superhero themed illustrations of rappers and basketball stars in two New York Times bestselling books - The Rap Year Book and Basketball (and Other Things).
Credits
Managing Partner: David Webster
Executive Creative Director : Joakim Borgström
Creative Technology Lead : Dillah Zakbah
Creative Director : Aste Gutierrez
Copywriter : Kara Bautista
Art Directors : Sudhir Pasumarty, Denise Tee, Grace Wong, Joel Sow
Lee Jing Lin
Business Director: Sid Tuli
Planning Director: Rebecca Ash
Account Director: Nicole Lee
Associate Account Director: Cheryl Cheong
Operations Director : Lesley Chelvan
Digital Producer : Chris Salonga
Digital Production : Media Monks
Network Partner : NexLogic TeleCommunications Network Inc.
Intern : Jereek Espritu
Content Production: Black Sheep Studios
Head of Production: Jonathan Gerard
Producer: Samantha Dalton
Illustrations: Arturo Torres
Additional Illustration Elements: AJ Dimarucot
Photography: Edge of Light
Photographers: Xander Angeles, Raymond Celestino, Kharren Granada, Kevin Cayuca
Studio Director: Eddie Jackson
Digital Imaging: Sally Liu
Training Drills Production: WYD
Training Drills Director: Caloy Soliongco
Film Coverage: Tower Of Doom
Training Animations and Post Production: Heckler
Animation Director: Shaun Leong Williams
Audio: Neon Sound
Mural Painting: #honeycombarts
