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Stephen Lepitak
Editor at The Drum
Gracie Page
Emerging Technology Director at VMLY&R London

Nike: Hyper Court by BBH Singapore

Client: Nike
Date: Dec 2017
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Nike has created a basketball court in Manila, Philippines, that allows players to download training content and advice about basketball stars such as LeBron James, Kobe Bryant, Kevin Durant, Russell Westbrook and Kyrie Irving.

The Hyper Court allows people to download the content data-free, such as drill videos from coaches and gamification elements and scoring, creating tools within the court to help them improve their game.

The visuals of the online elements and court were designed by Arturo Torres, who creates superhero themed illustrations of rappers and basketball stars in two New York Times bestselling books - The Rap Year Book and Basketball (and Other Things).

Credits

Managing Partner: David Webster

Executive Creative Director : Joakim Borgström

Creative Technology Lead : Dillah Zakbah

Creative Director : Aste Gutierrez

Copywriter : Kara Bautista

Art Directors : Sudhir Pasumarty, Denise Tee, Grace Wong, Joel Sow

Lee Jing Lin

Business Director: Sid Tuli

Planning Director: Rebecca Ash

Account Director: Nicole Lee

Associate Account Director: Cheryl Cheong

Operations Director : Lesley Chelvan

Digital Producer : Chris Salonga

Digital Production : Media Monks

Network Partner : NexLogic TeleCommunications Network Inc.

Intern : Jereek Espritu

Content Production: Black Sheep Studios

Head of Production: Jonathan Gerard

Producer: Samantha Dalton

Illustrations: Arturo Torres

Additional Illustration Elements: AJ Dimarucot

Photography: Edge of Light

Photographers: Xander Angeles, Raymond Celestino, Kharren Granada, Kevin Cayuca

Studio Director: Eddie Jackson

Digital Imaging: Sally Liu

Training Drills Production: WYD

Training Drills Director: Caloy Soliongco

Film Coverage: Tower Of Doom

Training Animations and Post Production: Heckler

Animation Director: Shaun Leong Williams

Audio: Neon Sound

Mural Painting: #honeycombarts

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