IncomeOrangeAid: advert-body-2 by BBH Singapore
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Income along with their creative agency BBH Singapore have launched a social initiative campaign for a community development program - Back to School - getting famous Singaporeans and calling the public to get their school kit back on.
To kickstart the campaign, BBH and Income enlisted the support of personalities such as renowned blogger mrbrown, actress Rebecca Lim, Member of Parliament Tin Pei Ling and musicians Rai Kannu and Jack Ho who donned their alma mater uniforms to support the OrangeAid campaign.
The campaign invites Singapore to join in and support education for youth in need by posting old photos of themselves in school uniforms on Facebook and to tag three friends to do the same.
OrangeAid, Income’s community development arm, champions education of youth in need through the Future Development Programme via bursaries, financial literacy education and career/ personal development programmes.
Credits
Agency: BBH Singapore
