Absolut: advert-body-1 by BBH Singapore
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Introducing their new brand platform 'It’s In Our Spirit' Absolut has launched a major new global campaign that looks forward to a time when being #togetherIRL is safe again and reminds Gen Z and millennials that no matter how popular you are online, nothing can replace real human connections.
The ambitious Absolut global campaign, created by BBH Singapore, features four talents of diverse backgrounds who all champion open and honest conversation: Tessa Thompson, American actress, MNEK, British musician, Ricki Ortiz, online gaming star, and Jolin Tsai, Taiwanese singer. Speaking to Absolut’s truth, each of them are change-makers and outspoken representatives of their communities.
The mammoth multimedia campaign features a vast swathe of social and online content, including a two-minute film that mixes animation with live action. It’s a story of 4 protagonists who are masters of their own virtual worlds, looking for something more meaningful outside. So they decide to break out from virtuality - because no matter how many followers or hearts you collect, nothing can make up for real-life togetherness.
Credits
The Absolut Company
VP Marketing: Charl Bassil
Chief Creative Officer: Tad Greenough
Head of Brand Creative: Sina Neubrandt
Marketing Manager: Filip Kiisk
Senior Brand Manager: Ylva Lundberg
Brand Managers: Maxime Henain, Oscar Danielsson, Hedda Helgesen
BBH
Global Leadership: Joakim (jab) Borgstrom, Adam Arnold
Singapore Leadership: Sascha Kuntze, Sid Tuli
Creative Directors: Gaston Soto, Nikhil Panjwani
Creatives: Stephanie Gwee, Sid Lim, Avril Chua
Business Leadership: Lynette Chua, Grace Lee, Alicia Tiong, Paisley Wright, Fran Suffling, Marina Atanassova, Lauren Gillies
Strategy: Lilli English, Faraaz Marghoob, Aarohi Dhir
Production: Wendi Chong, Wendi Chong, Wendi Chong
Black Sheep Studio: Eddie Jackson, Sally Liu, Eva Loo, Sok Wah Leow, Lee Adamson, Christopher Leow, Pang Wei Fong, Tammy Quah
PSYOP
Directors: Todd Mueller and Kylie Matulick
Producers: Justin Booth-Clibborn, Joe Maggiore, My Linh Truong, Noah Goldsmith, Andrea Panda, Michael Schlenker
Stink
Andrew Levene, Fran Thompson, Kelly Brown
The Marketing Arm
Mick Carter (Manchester), Sorcha Collister (London), Valerie Holmes (Chicago), Maggie Qu (Shanghai), David Wales (Dallas)
Photographers
GL Askew II, Conor McDonnell, Sean Marc Lee
Production Partners
Bauie Productions (LA), Butter Music + Sound (LA), Episode Films (Taipei), Fuse Adventures in Audio (Singapore), Illusion CGI Studio (Bangkok)
