Save Mankind by BBH NY
- Location:
Halloween may be a time for scary monsters, but a new horror-style PSA by creative agency BBH NY reveals the only monster that we should truly be scared of: Mother Nature.
This 90-second film serves as a warning about the horrific effects of global warming if we push Mother Nature too far.
In the film, Mother Nature takes the form of a sick woman in a hospital bed, made ill by mankind’s destruction of the planet. But this only fuels her rage, unleashing massive wildfires, deadly storms, and severe drought. She ends by saying, “I suppose there’s still time to save your children, save your species, save mankind.”
The film was directed by BBH NY creative directors Dean Woodhouse and Hugo Bierschenk based on their deep concerns about global warming and its effects on mankind.
‘It’s not the planet that needs saving, it’s us. The future of mankind. That’s how monumental this issue is. If we continue to ignore it then the future of our existence looks pretty terrifying.’ Dean Woodhouse
It was developed with Grease Films and Slaughterhouse, the in-house production arm of BBH NY.
Credits
directed by HUGO & DEAN
written by HUGO BIERSCHENK, DEAN WOODHOUSE, HEMANT JAIN, PETER ROACH
starring CLAUDIA MUÑIZ as MOTHER EARTH
executive producer ED ZAZZERA
producers MEG VOLK & MARC F. BAILL
director of photography ERIC TETI
1st assistant camera TYLER PAKSTIS
2nd assistant camera BEN SCOFIELD
data manager STEPHEN VENEZIA
production sound mixer KEVIN HASTINGS
gaffer ALEXA CARROLL
best boy electric PRANNOY JACOB
key grip SANDRO MEDICI
best boy grip MACE VANNONI
set decorator JULIANA KUTTRUFF
sfx makeup artist ARIA FERRARO
a SLAUGHTERHOUSE & GREASE NYC production
music EXTREME MUSIC
editor JIM SCHWARTZ
vfx supervisor ILIA MOKHTAREIZADEH
vfx artist KYLE ZEMBORAIN
color by FERGUS MCCALL at MILL NY
title design LORI HAMASAKI
Business affairs LIBRADO SANCHEZ and CRISTINA CHOUZA
Special thanks to BBH NEW YORK, JESSICA O’BRIEN at INDUSTRY LIGHTING AND GRIP, INC. RYAN PAIGE at TCS, INC. BRIAN HAUGHNEY & JONATHAN OLIVELLA at LONG ISLAND UNIVERSITY.
