Flaviar: Half-Assed Gift Collection by BBH NY

BBH and the world’s biggest club for spirits enthusiasts, Flaviar, have put a clever spin on those tacky holiday gifts everyone hates to receive with the new Flaviar Half-Assed Holiday Collection and campaign.

BHH came up with a memorable gifting experience by creating a limited-edition assortment of seemingly unthoughtful gifts. But all is not what it seems. Each ridiculously cliché holiday gift is imprinted with a secret code that unlocks a $300 Flaviar annual membership, which includes four premium bottle selections, four tasting boxes, access to exclusive releases and more. Buyers can choose from an assortment of half-assed items, including a “World’s Best #1” coffee mug, a snowman tie, reindeer slippers and obnoxious “Seasons Greetings” socks.

The campaign from BBH features a series of short social tongue-in-cheek spots, showcasing a luxurious holiday setting complete with dim lighting, a crackling fire and an actress in a gold holiday gown. In each spot, she tempts us with one of the kitschy gifts, including a “jenky scarf,” “craptastic socks” and a “tasteless tie.” The spots are signed off with the slogan “Bad taste never tasted so good.”

The campaign culminates with a pop-up activation at Bryant Park during the holiday market on Friday, Dec. 6 from 9am-9pm. A booth will showcase all of the half-assed gift options buyers can choose from.