Brighthouse Financial: advert-body-3 by BBH New York

As a new generation is redefining what it means to retire, three real-life individuals using the next stage of their lives to pursue their passions are the focus of the latest phase of an ongoing spring/summer campaign by Brighthouse Financial and BBH NY. The new documentary-style portraits, are an extension of the fully integrated 'Pursuing Passions' campaign that kicked off in April.

“These new films celebrate individuals who demonstrate that retirement is not a finish line; but rather a time to concentrate on lifelong passions with renewed purpose - whether that passion is sustainable farming, rock climbing, family or travel,” said Matt Quale, chief marketing officer of Brighthouse Financial. “Shield annuities from Brighthouse Financial can help people focus less on market volatility, and focus more on their chosen pursuits in the next phase of their lives.”

The 90-second films include 'The Artist', which features Matt, who is from Cleveland and used to own a roofing company. Now he’s working as an abstract impressionist painter. 'The Farmer' features Bob, who once ran a commercial nursery and now operates an organic farm in Petaluma, California. 'The Climber' features Mari, a former scientist who’s now fully committed to her longtime passion of rock climbing. As she scrambles up a rock in Joshua Tree National Park, Mari shares a positive message on enjoying her passion. “It doesn’t matter how good you are, it just matters how much joy you get out of it,” she says.

The films will be featured on the Brighthouse Financial social media channels along with a campaign landing page on brighthousefinancial.com.