BBH London has unveiled its final work for Virgin Media after the two ended their seven-year partnership in February, with adam&eve DDB picking up where it left off.
The 'Switch to Super' spot continues the portrayal of Usain Bolt as a superhero, and will air simultaneously across all five of ITV's main channels on Saturday evening - a first for the broadcaster.
The ad opens in Bolt's top-secret hideout where the superhero is experiencing a crisis: the Bolt Signal, his favourite gadget, isn't working.
He urgently calls upon a 'Q' like figure to fix the problem. He diagnoses it as a issue with Bolt's internet, which Virgin Media's 'Intelligent WiFi' automatically fixes to save the day.
When Virgin Media's advertising account went up for review in January, BBH decided not to repitch, which came as a surprise as the partnership was proving to be one of the more enduring brand-agency partnerships in the telecoms space.
Virgin Media Brand Director: Cilesta Van Doorn
Virgin Media Head of Advertising: Amy Gilbert
Virgin Media Senior Campaign Manager: Lawrence Hamilton
Virgin Media Campaign Manager: Tony Hyde
Client name and title: Virgin Media
BBH Creative Team: Marc Rayson and Callum Prior
BBH Creative Director: Adam Noel
BBH Strategy Director: Ed Kurland
BBH Strategist: Stefano Oransky
BBH Business Lead: Holly Ripper
BBH Account Director: Matt Sims
BBH Account Manager: Francesca Orkisz
BBH Producer: Nicole Southey
BBH Assistant Producer: Kurtison Bailey
Production Company: Caviar
Director: Jake Szymanski
Executive Producer: Neil Cray
Producer: Ellie Goodwin
DoP: Dan Bronks
Post Production: The Mill
Sound: String & Tins
Lead Music Supervisor: Mike Bamford
Music Supervisor: Mike Bamford
Orchestra: Prague Orchestra Philharmonic
BBH Producer: Pippa White
BBH Assistant Producer: Mercedes Januszczak
Photographer: David Clerihew
POst Production: Wellcom London