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Virgin Media: Switch To Super: Intelligent WiFi by BBH London

Agency: BBH London
Date: Mar 2019
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BBH London has unveiled its final work for Virgin Media after the two ended their seven-year partnership in February, with adam&eve DDB picking up where it left off.

The 'Switch to Super' spot continues the portrayal of Usain Bolt as a superhero, and will air simultaneously across all five of ITV's main channels on Saturday evening - a first for the broadcaster.

The ad opens in Bolt's top-secret hideout where the superhero is experiencing a crisis: the Bolt Signal, his favourite gadget, isn't working.

He urgently calls upon a 'Q' like figure to fix the problem. He diagnoses it as a issue with Bolt's internet, which Virgin Media's 'Intelligent WiFi' automatically fixes to save the day.

When Virgin Media's advertising account went up for review in January, BBH decided not to repitch, which came as a surprise as the partnership was proving to be one of the more enduring brand-agency partnerships in the telecoms space.


Virgin Media Brand Director: Cilesta Van Doorn

Virgin Media Head of Advertising: Amy Gilbert

Virgin Media Senior Campaign Manager: Lawrence Hamilton

Virgin Media Campaign Manager: Tony Hyde

Client name and title: Virgin Media

BBH Creative Team: Marc Rayson and Callum Prior

BBH Creative Director: Adam Noel

BBH Strategy Director: Ed Kurland

BBH Strategist: Stefano Oransky

BBH Business Lead: Holly Ripper

BBH Account Director: Matt Sims

BBH Account Manager: Francesca Orkisz

Film Credits

BBH Producer: Nicole Southey

BBH Assistant Producer: Kurtison Bailey

Production Company: Caviar

Director: Jake Szymanski

Executive Producer: Neil Cray

Producer: Ellie Goodwin

DoP: Dan Bronks

Post Production: The Mill

Editor/Editing House:

Sound: String & Tins

Lead Music Supervisor: Mike Bamford

Music Supervisor: Mike Bamford

Orchestra: Prague Orchestra Philharmonic

Print Credits

BBH Producer: Pippa White

BBH Assistant Producer: Mercedes Januszczak

Photographer: David Clerihew

POst Production: Wellcom London

Illustrator: N/A