Virgin Media: advert-body-1 by BBH London
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Virgin Media has revealed the next chapter of its ‘Switch to Super’ campaign – a high-octane cartoon starring long-term brand ambassador Usain Bolt in animated form.
The creative switch to animation was teased at the end of Virgin’s previous ad, when the retired sprinter transformed from live action to cartoon form in his signature ‘to di world’ pose.
Jeff Dodds, managing director of consumer and mobile at the company, explained the switch would allow the Bolt to feature in future campaigns without having to physically appear on set.
Bolt’s first escapade as a cartoon is dubbed Adventures of Bolt. Created by agency of record BBH, the new TV ad sees the Olympic champion save a train of Southampton football fans from mortal peril. The hero runs to brake the runaway locomotive, informing screaming passengers of Virgin Media’s benefits in the process.
Credits
Managing Director of Consumer and Mobile: Jeff Dodds
Head of Advertising: Amy Gilbert
Senior Marketing Manager: Stephanie Butler
Advertising Manager: Will Coltman
BBH Creative Team: Ray Chan & Simon Cenamor
BBH Creative Director: Hamish Pinnell
BBH Strategy Director: Richard Madden
BBH Strategist: Ed Kurland
BBH Business Lead: Holly Ripper
BBH Senior Account Director: Laura Brady
BBH Account Manager: Matt Sims
Film Credits
BBH Producer: Matt Towell
Production Company: Nexus Studios
Director: Smith and Foulkes
Executive Producer: Tracey Cooper
Project Lead: Dave Hunt
Production Manager: Electra Fotopoulou
Illustrator / Designer: Johnny Lighthands & Kévin Roualland
Animation: Conor Ryan
Compositing: Jesse Richards, Abel Kohen, Victoria Jardine
Post Production: Nexus Studios
Sound: String and Tins
