Agency: BBH London
Date: Aug 2018
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Virgin Media has revealed the next chapter of its ‘Switch to Super’ campaign – a high-octane cartoon starring long-term brand ambassador Usain Bolt in animated form.

The creative switch to animation was teased at the end of Virgin’s previous ad, when the retired sprinter transformed from live action to cartoon form in his signature ‘to di world’ pose.

Jeff Dodds, managing director of consumer and mobile at the company, explained the switch would allow the Bolt to feature in future campaigns without having to physically appear on set.

Bolt’s first escapade as a cartoon is dubbed Adventures of Bolt. Created by agency of record BBH, the new TV ad sees the Olympic champion save a train of Southampton football fans from mortal peril. The hero runs to brake the runaway locomotive, informing screaming passengers of Virgin Media’s benefits in the process.


Managing Director of Consumer and Mobile: Jeff Dodds

Head of Advertising: Amy Gilbert

Senior Marketing Manager: Stephanie Butler

Advertising Manager: Will Coltman

BBH Creative Team: Ray Chan & Simon Cenamor

BBH Creative Director: Hamish Pinnell

BBH Strategy Director: Richard Madden

BBH Strategist: Ed Kurland

BBH Business Lead: Holly Ripper

BBH Senior Account Director: Laura Brady

BBH Account Manager: Matt Sims

Film Credits

BBH Producer: Matt Towell

Production Company: Nexus Studios

Director: Smith and Foulkes

Executive Producer: Tracey Cooper

Project Lead: Dave Hunt

Production Manager: Electra Fotopoulou

Illustrator / Designer: Johnny Lighthands & Kévin Roualland

Animation: Conor Ryan

Compositing: Jesse Richards, Abel Kohen, Victoria Jardine

Post Production: Nexus Studios

Sound: String and Tins