Agency: BBH London
Client: Tesco
Date: Nov 2019
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Building on its centenary push – which celebrates how the retailer has been delivering ‘great value’ for 100 years – Tesco’s Christmas campaign blitz aims to underscore the brand’s relevance and convenience in the run-up to the big day.

At the core of the grocer’s festive push, created by BBH London, is a nostalgic Back to the Future-esque magical mystery tour of the UK; which sees an unassuming Tesco delivery driver embark on an unexpected, whirlwind journey.

After getting tangled in some colourful Christmas lights, the hero at the centre of the ad is transported through time and space to make a series of Tesco food and drink deliveries to Winston Churchill, some ravers, dinner party guests from the 70s and the Queen. He even pays a visit to the set of 1980s gameshow Bullseye.

The ad ends on the strapline: ‘Delivering Christmas for 100 years’.

Set to air during the debut of ITV’s I’m a Celebrity on Sunday evening (17 November) the campaign ties in with Tesco’s centenary activity, which has been running throughout 2019, bringing back iconic characters from the past like Mr Blobby, Des Lynam and Morph.