Audi UK: advert-top-1 by BBH London
- Location:
An Audi A4 embarks on a shopping spree around a department store in a light-hearted campaign, created by BBH, to raise awareness of quattro: the renowned all-wheel drive technology available across the entire Audi range.
The 60-second film demonstrates the capabilities of quattro as it faces several ‘grip tests’ around the high-end store. Driving around the empty aisles, the Audi A4 effortlessly navigates a variety of traditionally tricky surfaces such as marble, ice, parquet, gravel and spilt milk, demonstrating the inherent benefits of quattro in a light-hearted way that is rooted in everyday life.
Credits
Creative Director: Ian Heartfield
Creative Team: Tom Drew, Uche Ezugwu
Additional Credits: Strategist: Raphael Bittner
Strategy Director: Will Lion
Business Lead: Polly McMorrow
Account Manager: Zara Scriven
Account Director: Naphtali Torrance
Producer: Victoria Keenan
Assistant Producer: Billy Dupee
Production Company: Somesuch
Director: Daniel Wolfe
Executive Producer: Tim Nash
Producer: Lee Groombridge
DoP: Tom Townend
Post Production: The Mill
Editor/Editing House: Trim
Sound: String and Tins
Producer: Sarah Knight
Creatives: Uche Ezugwu, Mark Lees
Photographer: Sun Lee
Prop Designer: Fraser