The Drum Awards for Marketing - Entry Deadline

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Agency: BBH London
Client: Audi UK
Date: Jul 2016
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An Audi A4 embarks on a shopping spree around a department store in a light-hearted campaign, created by BBH, to raise awareness of quattro: the renowned all-wheel drive technology available across the entire Audi range.

The 60-second film demonstrates the capabilities of quattro as it faces several ‘grip tests’ around the high-end store. Driving around the empty aisles, the Audi A4 effortlessly navigates a variety of traditionally tricky surfaces such as marble, ice, parquet, gravel and spilt milk, demonstrating the inherent benefits of quattro in a light-hearted way that is rooted in everyday life.


Creative Director: Ian Heartfield

Creative Team: Tom Drew, Uche Ezugwu

Additional Credits: Strategist: Raphael Bittner

Strategy Director: Will Lion

Business Lead: Polly McMorrow

Account Manager: Zara Scriven

Account Director: Naphtali Torrance

Producer: Victoria Keenan

Assistant Producer: Billy Dupee

Production Company: Somesuch

Director: Daniel Wolfe

Executive Producer: Tim Nash

Producer: Lee Groombridge

DoP: Tom Townend

Post Production: The Mill

Editor/Editing House: Trim

Sound: String and Tins

Producer: Sarah Knight

Creatives: Uche Ezugwu, Mark Lees

Photographer: Sun Lee

Prop Designer: Fraser