Absolut has released ‘the Vodka with Nothing to Hide’, a spoof staff induction video that stars real employees taking the vodka’s commitments to openness and transparency to the extreme.
The brand film opens in a Swedish field where host Gunnar – completely naked, save from some carefully positioned pixilation – introduces the viewer to the drink’s Åhus wheat, as well as the equally naked Lars the farmer.
Gunnar then goes on a tour through Åhus lakes, Absolut’s bicycle station and the brand’s factory, meeting many more nude characters on the way and educating his new co-workers to the company’s CO2 neutral distillation process, sustainable ethos and progressive approach to vodka distillation.
Surrounded by his unclothed colleagues, Gunnar concludes to literal fanfare that “the most important thing that goes into Absolut is our people”.
The Absolut Company Credits:
Anna Malmhake – CEO
Craig Johnson - VP Global Marketing
Gaia Gilardini - Global Communications Director
Tobias Hökeberg- Global Senior Marketing Manager
Fredrik Thorsen - Global Head of Digital
Stephen Brown- Global Marketing Manager Digital
Georgia Mcdonnell-Adams - Global Brand Manager
Oscar Danielsson – Global Brand Manager
Executive Creative Director: Anthony Austin
Associate Creative Director: Pablo Gonzalez De La Pena
Creative team: Doug Fridlund and Mikael Alcock
Business Lead: Kate Roberts
Account Manager: David White
Strategy Director: Melanie Arrow
Strategists: Raphael Bittner and Flo Robertson
Producer: Natalie Parish
Assistant Producer: Sarah Finnigan-Walsh