Gustoso: advert-body-1 by BBH India

BBH India is introducing Italian restaurant Gustoso to Mumbai by dispelling common myths about how italian food should be eaten.

According to BBH India, they found that many reviews by Indian foodies on review sites suggested italian food wasn't being eaten as it was intended. For example, people expected pasta to be soft and not al dente.

To guide people in Mumbai to the Neapolitan way of eating, a humourous range of print ads have been created. The campaign will also be taken to channels including radio and digital.