Carabao Energy Drink: advert-body-1 by BBH China

Energy drink brand, Carabao is promoting the “green energy” burst people experience after drinking the product in a campaign targeting Chinese men.

The campaign includes a series of quirky spots featuring young men in everyday situations, such as the office or in the crowd at a sports event, who capitalise on the extra burst of energy they receive from the drink.

The integrated campaign is targeting 18 to 35-year-old men, with a series of TV, online, print, point-of-sale and social executions, which will run until the end of the year.