Harbin Beer: advert-body-2 by BBH Asia Pacific
- Location:
Harbin Beer and BBH has created a campaign to connect communities through sport – organising actual sporting matches played across the border lines of China – the country with the most neighbouring countries of anywhere in the world. This has culminated in a powerful short film "Happiness Without Borders" that is released TODAY.
To truly prove how sport can unite us, Harbin Beer embarked on a massive 30 day journey that saw China play basketball with Myanmar, football with Mongolia, table tennis with Russia, cycling with Kazahkstan and paddle-boarding with Vietnam. All played across physical border lines.
Credits
Client: Harbin Beer - Joseph Lee, Verity Zhang
Chief Creative Officer: Johnny Tan
Group Creative Director: Yinbo Ma
Assistant Creative Director: Haoxi Lv
Art Director: Lyon Liao
Copywriter: August Cao
Account Service: Elvis Li, Rei Zhang, Ryan Law, Cobain Cheng
Agency producer: Weisian Lee, Mo Chan, Hon Foong Woo
Strategic Planner: Matt Nolan
Other Partner Agencies
Production House: MIC
Director: Lin Liu
Production house EP: Lanny Dong
Music Company: Fantasy Music
Composer: Chris Chow
Audio Mix: Fantasy Music
Producer: Yulane Tsai
