Over the last four decades Absolut has worked with over 550 of the world’s top artists, including Keith Haring, Arman Armand, Romero Britto and Maurizio Cattelan, resulting in over 800 art pieces. Now, the vodka brand is looking for its newest creative voice with a global competition.
Absolut is launching its biggest collaboration effort in the history of Absolut, encouraging creatives from all over the world to create expressions that bring alive what one of Absolut’s brand beliefs mean to them. The beliefs are centered on creating a more open, equal and inclusive world and make up the creative platform, ‘Create a Better Tomorrow, Tonight’.
The global Absolut Creative Competition will reach 20 countries across the world with the mission to find the next bold creative voice of the brand. The competition entries will be judged by a global jury of leading creatives voices.
The competition aims to celebrate creativity and harness the power artists have to envision and create a better tomorrow. Artworks can be submitted through the brand’s dedicated webpage, www.absolut.com/competition, through January 31, 2019. The site also features the posters of the past, with descriptions of each artist and poster.
To promote the competition, Absolut worked with director Oscar Hudson and creative agency BBH on two films that capture the spirit of the competition. In them, artists walk through a cityscape that represents the generations of artistic posters created by noted artists. It ends with the question: “Are you next?”
Client: Absolut Vodka
Global Creative Agency: BBH
Global PR Agency: John Doe
Anna Malmhake – CEO
Craig Johnson - VP Global Marketing
Tad Greenough - Global Communications Director
Sina Neubrandt – Senior Marketing Manager
Frida Hyséus – Global Marketing Manager
Stephen Brown- Global Marketing Manager Digital
Maxime Henain– Global Brand Manager
Production Company: Pulse Films
Director: Oscar Hudson