Workplace Discrimination. Know it to end it by BBDO

Singapore’s Tripartite Alliance for Fair and Progressive Employment Practices (TAFEP) has kicked off a campaign to stamp out discrimination in the workplace.

The campaign, called “Workplace Discrimination. Know it to end it.” and created by BBDO, wants to highlight how a person’s work performance is not based on their age, race, gender, family responsibilities, and family.

It does this through a film that features a diverse cast of gender, age, family responsibilities, and race. The cast emphasizes that by knowing and acting fast on biases happening around them, they can do their part to create a fair and inclusive workplace for everyone.

“Our campaign “Workplace Discrimination. Know it to end it.” not only aims to raise awareness of workplace discrimination, especially in areas of age, gender, family responsibilities, and race, but also establishes TAFEP as a resource and recourse center for any individual who is facing or has experienced workplace discrimination, and needs help, or employers who need assistance in implementing fair and progressive employment practices,” said Lorraine Paul, the assistant director of marketing communications at TAFEP.

“It is through the acknowledgment of our unconscious biases; which may lead to discriminatory thoughts and behaviors that we can actively take the first step towards creating a fair and inclusive workplace, where everyone is respected at the workplace.”