Client: Tiger Beer
Date: Dec 2016
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This festive season, Tiger Beer hopes to make reunions count by reminding Singaporeans of the true meaning of ‘reunion’ and inspiring them to connect with their loved ones, both at home and abroad.

With a series of films that bring to life the stories of Singaporeans living abroad and how much they miss home, Tiger Beer wants to jolt Singaporeans into realising the significance of festive reunions, and encourage them to make this reunion a meaningful one. The films also aim to get Singaporeans here thinking: Are we taking our reunions for granted?

Credits

Client: Asia Pacific Breweries Singapore, Tiger Beer

Creative Agency: BBDO Singapore

Executive Creative Director: Primus Nair

Copywriter: Chen Shang Hao

Art Director: Tan Zi Wei

Account Director: Fiona Huang

Planner: Mindy Yap

Producer: Ann May Chua

Production House: The Prosecution Film Company

Media Agency: Starcom Group Singapore

PR Agency: Ogilvy Public Relations Singapore