Anmum: advert-top-1 by BBDO Singapore

To mark father day and the changing role that father take in raising children, the #AnmumandDad launches with three videos that mimic nature documentaries, drawing parallels between modern-day dads in real-life scenarios, with their counterparts in the animal kingdom, showing real men succeeding in being great dads.

To further support dads on their journey, three illustrated storybooks have also been created as a tool for them to facilitate the special bond between dad and child through the activity of storytelling.