Ubisoft: advert-body-2 by BBDO PARIS
- Location:
The latest spot for Ubisoft's Just Dance shows dance in a new light. The ad explores the true reason why people love dancing. From the oldest to the youngest, and even those that haven’t been born yet.
The ad plays on the idea that both dancing and life are driven by a beat, either from a heart or an soundsystem.
Directed by award- winning director Gary Freedman and produced by La Pac, this film truly celebrates the innate need to dance and it is filled to the brim with the real, raw, all-consuming joy that dance brings.
Credits
Geoffroy Sardinsenior vice-president sales and marketing – Ubisoft Emea
Guillaume Carmona vice-president marketing – Ubisoft Emea
Sarah Moisonassociate marketing director – Ubisoft Emea
Julia Chourgnoz-Villano brand manager – Ubisoft Emea
Matthieu Elkaimexecutive creative director
Benjamin Dessagne creative director
Stephane Santana creative director
Clement Payen art director
Linnea Kavsjo copywriter
Julien Sanson head of Production @Bbdoparis
Morgane Bohn producer @Clmbbdo
Emmanuel Devezeaux De Rancougnevice - president @Proximity
Nicolas Carlottia ccount director @Clmbbdo
Lucie Lavrard account manager @Clmbbdo
Anais Courbez account manager @Clmbbdo
Nicolas Orsonistrategic planner @Proximity
La Pac production house
Jerome Denis producer
Éric Lipchitz head of production
Jacob Swan Hyam executive production
Gary Freedman director
Mauro Chiarello dop
Editors , back up post production
Thesound design and mix
Laurence Lelong post producer
