MTN Dew: Let's Do by BBDO NY
- Location:
Caffeine-powered soft drink, MTN Dew celebrates people who push the limits and live large in a campaign that promotes all the flavors under the Dew umbrella.
‘Let's Do’ is a challenge to new faces, and a rallying cry to old friends, according to the brand. The 60-second anthem spot brings together sports and music stars to celebrate the power of doing.
Record-breaking hip-hop trio Migos provides the infectious soundtrack and also stars in the spot, riding through a mansion on gold plated chopper trikes.
Holly Holm, the first female hero of a Dew commercial and former UFC Women's Bantamweight Champion, stares into a mirror as her reflection takes on its own persona. Skateboarding standouts Sean Malto and Mariah Duran prove a few falls aren't enough to keep them down, and 86-year-old artist Ushio Shinohara pulls his signature boxing painting technique. Also, NBA All-Star Joel Embiid lands an epic blindfolded dunk.
Credits
Creative Agency: BBDO New York
Chief Creative Officer, Worldwide: David Lubars
Chief Creative Officer, New York: Greg Hahn
Executive Creative Director: Steve Fogel
Executive Creative Director: Doug Fallon
Associate Creative Director - Copywriter: Lucas Owens
Associate Creative Director - Art Director: Sei Rey Ho
Executive Producer: Matt Nowak
Producer: Mike Ritchie
Business Manager: Paul Cisco
EVP Managing Director: Mark Cadman
VP Account Director: Phil Brolly
Account Director: Jen Layton
Assistant Account Executive: Aaron Cary
SVP, Group Planning Director: Chris Cummings
VP, Planning Director: Steve Panawek
Production Company: Biscuit
Director: Noam Murro
Partner/Managing Director: Shawn Lacy
Head of Production: Jeff McDougall
Head of Production: Rachel Glaub
Producer: Jay Veal
Production Supervisor: Jennifer Berry
Director of Photography: Phedon Papamichael
Editorial: Work
Editor: Stewart Reeves
Assistant Editor: Chris O'Brien
Executive Producer: Erica Thompson
Producer: Alejandra Alarcon
VFX & Finishing: The Mill
Shoot Supervisor: Gavin Wellsman
Shoot Supervisor: Adrian Huley
Shoot Supervisor: Keith Sullivan
Senior Producer: Bugs Russell
2D Lead: Keith Sullivan
2D Artists: Andre Vidal, Christoph Schroer, Molly Intersimone, Sung Eun Moon, Joseph Yoon, Andrew Emmerson, Ting Jung-Hsu, Andrew Emmerson
3D Lead: Yong Chan Kim
3D Artists: Jobin Jacob, Charles Lee, Jessica Castillo, Navdeep Singh, Juan Carlos Barquet, Nile Hylton, Yimo Xu, Scott Denton, Scott McGinley, Ryan Federman, Gabriel Kim, John Wilson
Colorist: Michael Rossiter
Additional Music Production: duotone
Executive Producer: Ross Hopman
Producer: Gio Lobato
Music Editor: Brad Fischer
Audio Post: Sound Lounge
Sound Mixer: Tom Jucarone
