MTN Dew: Let's Do by BBDO NY

Agency: BBDO NY
Client: MTN Dew
Date: Jan 2019
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Caffeine-powered soft drink, MTN Dew celebrates people who push the limits and live large in a campaign that promotes all the flavors under the Dew umbrella.

‘Let's Do’ is a challenge to new faces, and a rallying cry to old friends, according to the brand. The 60-second anthem spot brings together sports and music stars to celebrate the power of doing.

Record-breaking hip-hop trio Migos provides the infectious soundtrack and also stars in the spot, riding through a mansion on gold plated chopper trikes.

Holly Holm, the first female hero of a Dew commercial and former UFC Women's Bantamweight Champion, stares into a mirror as her reflection takes on its own persona. Skateboarding standouts Sean Malto and Mariah Duran prove a few falls aren't enough to keep them down, and 86-year-old artist Ushio Shinohara pulls his signature boxing painting technique. Also, NBA All-Star Joel Embiid lands an epic blindfolded dunk.

Credits

Creative Agency: BBDO New York

Chief Creative Officer, Worldwide: David Lubars

Chief Creative Officer, New York: Greg Hahn

Executive Creative Director: Steve Fogel

Executive Creative Director: Doug Fallon

Associate Creative Director - Copywriter: Lucas Owens

Associate Creative Director - Art Director: Sei Rey Ho

Executive Producer: Matt Nowak

Producer: Mike Ritchie

Business Manager: Paul Cisco

EVP Managing Director: Mark Cadman

VP Account Director: Phil Brolly

Account Director: Jen Layton

Assistant Account Executive: Aaron Cary

SVP, Group Planning Director: Chris Cummings

VP, Planning Director: Steve Panawek

Production Company: Biscuit

Director: Noam Murro

Partner/Managing Director: Shawn Lacy

Head of Production: Jeff McDougall

Head of Production: Rachel Glaub

Producer: Jay Veal

Production Supervisor: Jennifer Berry

Director of Photography: Phedon Papamichael

Editorial: Work

Editor: Stewart Reeves

Assistant Editor: Chris O'Brien

Executive Producer: Erica Thompson

Producer: Alejandra Alarcon

VFX & Finishing: The Mill

Shoot Supervisor: Gavin Wellsman

Shoot Supervisor: Adrian Huley

Shoot Supervisor: Keith Sullivan

Senior Producer: Bugs Russell

2D Lead: Keith Sullivan

2D Artists: Andre Vidal, Christoph Schroer, Molly Intersimone, Sung Eun Moon, Joseph Yoon, Andrew Emmerson, Ting Jung-Hsu, Andrew Emmerson

3D Lead: Yong Chan Kim

3D Artists: Jobin Jacob, Charles Lee, Jessica Castillo, Navdeep Singh, Juan Carlos Barquet, Nile Hylton, Yimo Xu, Scott Denton, Scott McGinley, Ryan Federman, Gabriel Kim, John Wilson

Colorist: Michael Rossiter

Additional Music Production: duotone

Executive Producer: Ross Hopman

Producer: Gio Lobato

Music Editor: Brad Fischer

Audio Post: Sound Lounge

Sound Mixer: Tom Jucarone

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