Digital
Transformation
Festival


16 March - 24 April 2020

Our online festival is underway with a packed programme of interviews and panels. Featuring talks from the industry’s biggest brands and most innovative individuals, this event explores what digital transformation really means for marketing.

Finished
16 Mar 10:00 GMT / 06:00 EST

The Drum Digital Transformation Festival launch

FEATURING
Gordon Young
Editor-in-chief at The Drum

Bacardi: Live Moves by BBDO NY

Agency: BBDO NY
Client: Bacardi
Date: Jun 2018
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'Live Moves' is the first music video directed in real-time entirely by fans through Instagram Stories and premiered exclusively on the new IGTV.

Featuring the World of Dance winning duo, Les Twins, and music by Grammy-nominated DJ, A-Trak, the live dance event took place over nine hours in NYC, allowing fans to pick things like locations, choreography, lighting, camera angles, color treatment, and more - all simply by voting on various interactive polls to create an authentic music video.

The video was created by BBDO NY, as part of the Barcardi '#DoWhatMovesYou' campaign.

Credits

BBDO NY

BBDO Studios

Malia James - Director

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