The Drum Awards for Marketing - Entry Deadline

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Agency: BBDO NY
Client: Bacardi
Date: Jun 2018
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'Live Moves' is the first music video directed in real-time entirely by fans through Instagram Stories and premiered exclusively on the new IGTV.

Featuring the World of Dance winning duo, Les Twins, and music by Grammy-nominated DJ, A-Trak, the live dance event took place over nine hours in NYC, allowing fans to pick things like locations, choreography, lighting, camera angles, color treatment, and more - all simply by voting on various interactive polls to create an authentic music video.

The video was created by BBDO NY, as part of the Barcardi '#DoWhatMovesYou' campaign.



BBDO Studios

Malia James - Director