Client: Snickers
Date: Feb 2017
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Snickers has once again spoofed Sports Illustrated's swimsuit issue with a pair of ads that are part of the candy brand's "You're Not You When You're Hungry" campaign. The first ad, which is appearing on the back cover of this year's Sports Illustrated Swimsuit Issue, features a chest of drawers wearing a bikini on the cover of "American Antiques Magazine." A second, which is on the inside back cover, showcases a guinea pig clad in a bikini on the cover of "Small Pets Monthly."