Snickers: Smooth It Over by BBDO New York
- Location:
The new Snickers campaign kicks off on TV, digital, social and public relations. At the center of the campaign lies the brand’s latest 2019 innovation - new Creamy Snickers - now available nationally in Almond Butter, Peanut Butter and Maple Almond Butter.
As a twist to the ubiquitous 'You’re Not You When You’re Hungry' campaign, Snickers is reminding fans that they’re also not smooth when they’re hungry.
Created by BBDO New York, the work to support the brand’s newest innovation includes several humorous spots.
Print will run in a variety of national publications.
The Creamy Snickers #SmoothItOver PR and social campaign will kick off on February 15, inserting the new product into the cultural conversation around consumers’ most “unsmooth” moments, beginning with Valentine’s Day.
On the day after Valentine’s Day, throngs of significant others will be reeling from orchestrating an un-smooth Valentine’s Day ending in “nomance” instead of romance. On February 15 only, fans will be able to #SmoothItOver with the chance to give unique Creamy Snickers-infused flower bouquets to their boo, best friend or gal pal. Fans in New York City can claim their free bouquet by tweeting: @Snickers #SmoothItOver + [chocolate emoji], while supplies last.
Credits
Agency: BBDO New York
Client: Snickers
Hispanic Creative Credits:
Leo Olper Senior Vice President – Managing Director, LatinWorks
Sarah Drake Group Account Director, LatinWorks
Meredith McBroom Account Executive, LatinWorks
Serge Flores Executive Creative Director, LatinWorks
Victor Rojas Art Director, LatinWorks
Javier Peraza Copywriter, LatinWorks
Valerie Ortiz Producer, LatinWorks
Rodrigo Valdes Director, Gloria Content
Eric Bonniot Executive Producer, Gloria Content
Lulu de la Chica Producer, Gloria Content
