Snickers: One for Two by BBDO New York

Client: Snickers
Date: Aug 2018
Your Vote
4/5
Overall Rating
5/5
Opps, please vote again
7 votes

The Snickers ‘You’re Not You When You’re Hungry’ campaign has plenty of legs, as the latest effort by BBDO New York proves, asking people to get one Snickers bar for the price of two.

In the campaign, the brand is back to call out those making questionable decisions online, thus the one-for-two offer in a banner ad online.

Those hungry enough to click on the banner ad promoting this deal are taken to a video featuring a concerned life coach questioning this decision. The bearded man in an overly comfortable sweater shows how truly caring he is, asking straight to the camera in a soft, metered tone, “Hey there, are you OK? You don’t seem like yourself.” It echoes the catch phrase of the campaign in a one-on-one setting, acknowledging that people just aren’t themselves when they’re hungry. The man goes on to say that “we are just a bit concerned about you.”

The life coach then tells the viewer that he has a better offer, in the most overly sincere way possible – a new deal of $1 off when you buy two Snickers bars.

Credits

CLIENT NAME

Josh Olken

Brand Director, SNICKERS® Brand

Michael Italia

Sr. Brand Manager, SNICKERS® Brand

BBDO NEW YORK: Creative Agency

NAME

TITLE

David Lubars

Chief Creative Officer, BBDO Worldwide

Greg Hahn

Chief Creative Officer, BBDO New York

Gianfranco Arena

Executive Creative Director

Peter Kain

Executive Creative Director

Scott Mahoney

Creative Director

Dan Oliva

Creative Director

David Rolfe

EVP, Director of Integrated Production

Amy Wertheimer

EVP, Group Executive Director

Anthony Curti

Executive Producer

James Young

Executive Producer

Stuart Miller

Senior Producer

Jimmy Mcgee

QA Manager

Ray McGale

Senior Production Artist

John Cardoso

Developer

Kirsten Flanik

CEO & President, BBDO New York

Susannah Keller

Global Account Director

Lisa Piliguian

SVP, Account Director

Carrie White

VP, Account Director

Blake Maraoui

Account Manager

Danee Fields

Account Executive

Amy Orgel

Senior Project Manager

Paul Cisco

Business Manager

Annemarie Norris

SVP, Group Planning Director

Christina Stoddard

Planning Director

Brian Brydon

Communications Planning Director

Michael Schonfeld

Planner

Dexter Blumenthal

Planner

JHF PROD/WORLD WAR SEVEN: Production Company

CLIENT NAME

TITLE

David Shafei

Director

MACKCUT: Editorial

CLIENT NAME

TITLE

Brendan Hogan

Editor

Gina Pagano Exec Producer

CO3: Color

CLIENT NAME

TITLE

Tim Masick

Colorist

MACKCUT: Mix

CLIENT NAME

TITLE

Sam Shaifer

Sound Engineer

MACKCUT: Conform

CLIENT NAME

TITLE

Jim Hayhow

Flame Artist

Nobel Hygiene: Blue Blood

Added 05 August 2020
Overall Rating
5/5Vote

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.