Snickers: advert-body-3 by BBDO New York
- Location:
The Snickers ‘You’re Not You When You’re Hungry’ campaign has plenty of legs, as the latest effort by BBDO New York proves, asking people to get one Snickers bar for the price of two.
In the campaign, the brand is back to call out those making questionable decisions online, thus the one-for-two offer in a banner ad online.
Those hungry enough to click on the banner ad promoting this deal are taken to a video featuring a concerned life coach questioning this decision. The bearded man in an overly comfortable sweater shows how truly caring he is, asking straight to the camera in a soft, metered tone, “Hey there, are you OK? You don’t seem like yourself.” It echoes the catch phrase of the campaign in a one-on-one setting, acknowledging that people just aren’t themselves when they’re hungry. The man goes on to say that “we are just a bit concerned about you.”
The life coach then tells the viewer that he has a better offer, in the most overly sincere way possible – a new deal of $1 off when you buy two Snickers bars.
Credits
CLIENT NAME
Josh Olken
Brand Director, SNICKERS® Brand
Michael Italia
Sr. Brand Manager, SNICKERS® Brand
BBDO NEW YORK: Creative Agency
NAME
TITLE
David Lubars
Chief Creative Officer, BBDO Worldwide
Greg Hahn
Chief Creative Officer, BBDO New York
Gianfranco Arena
Executive Creative Director
Peter Kain
Executive Creative Director
Scott Mahoney
Creative Director
Dan Oliva
Creative Director
David Rolfe
EVP, Director of Integrated Production
Amy Wertheimer
EVP, Group Executive Director
Anthony Curti
Executive Producer
James Young
Executive Producer
Stuart Miller
Senior Producer
Jimmy Mcgee
QA Manager
Ray McGale
Senior Production Artist
John Cardoso
Developer
Kirsten Flanik
CEO & President, BBDO New York
Susannah Keller
Global Account Director
Lisa Piliguian
SVP, Account Director
Carrie White
VP, Account Director
Blake Maraoui
Account Manager
Danee Fields
Account Executive
Amy Orgel
Senior Project Manager
Paul Cisco
Business Manager
Annemarie Norris
SVP, Group Planning Director
Christina Stoddard
Planning Director
Brian Brydon
Communications Planning Director
Michael Schonfeld
Planner
Dexter Blumenthal
Planner
JHF PROD/WORLD WAR SEVEN: Production Company
CLIENT NAME
TITLE
David Shafei
Director
MACKCUT: Editorial
CLIENT NAME
TITLE
Brendan Hogan
Editor
Gina Pagano Exec Producer
CO3: Color
CLIENT NAME
TITLE
Tim Masick
Colorist
MACKCUT: Mix
CLIENT NAME
TITLE
Sam Shaifer
Sound Engineer
MACKCUT: Conform
CLIENT NAME
TITLE
Jim Hayhow
Flame Artist
