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M&M'S: Come Together by BBDO New York

Client: M&M'S
Date: Feb 2021
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M&M’S Super Bowl spot will air during the first commercial break following the kickoff of Super Bowl LV. The new ad was created by BBDO New York.

At this year’s Super Bowl, M&M’s will use wit and humor to help us laugh off the little things we all do that can disconnect us from the people around us. Because with a little empathy and laughter - and in some cases, some M&M’s - we can move on and move forward, and maybe even grow a little closer together.

Titled 'Come Together,' the M&M’S spot features a variety of relatable “wow, I really shouldn’t have done that” scenarios and the people in them choosing to make it better with a bag of M&M’S. Like the person who kicked your airplane seat when you tried to recline, or the friends who botched their gender reveal party, or even the guy who can’t stop mansplaining, no matter how hard he tries.

Credits

Client: M&M’s, Mars Wrigley

Global VP – Brands, Content & Media: Rankin Carroll

VP, Marketing North America: Sarah Long

Senior Brand Director: Allison Miazga Bedrick

Brand Content & Communications Architect: Chris Brody

Creative Agency: BBDO New York

Chief Creative Officer, BBDO Worldwide: David Lubars

Global Executive Creative Director: Tim Bayne

Senior Creative Director: Corey Rakowsky

Senior Creative Director: Kleber Menezes

Creative Director: Jessica Rello

Creative Director: Jenn Tranbarger

Creative Director: Matt Vescovo

EVP, Group Executive Producer: Amy Wertheimer

Executive Producer: Sofia Doktori Handler

Senior Music Producer: Julia Millison

Business Manager: Shelly Bloch

CEO & President: Kirsten Flanik

EVP, Global Account Leader, Mars Inc: Susannah Keller

EVP, Senior Director: Lisa Piliguian

SVP, Account Director: Ashley Gill

Account Director: Rebecca Orlandi

Account Manager: Taylor Baird

Account Executive: Jessica Dunne

Production Company: Arts and Sciences

Director: Matt Aselton

Executive Producer: Zoe Odlum

Managing Partner: Marc Marrie

Managing Director: Mal Ward

Head of Production: Christa Skotland

Director of Photography: Malik Sayeed

Editorial: Mackcut

Editor: Ian Mackenzie

Assistant Editor: Cooper McLane

Executive Producer: Gina Pagano

Animation/VFX: House Special

Executive Producer: Lourri Hammack

Animation Director: Kirk Kelley

Senior Producer: Zilpha Yost

Color: Company 3

Colorist: Tim Masick

Producer: Kevin Breheny

Audio: Heard CIty

Mixer: Keith Reynaud

Mixer: Phil Loeb

Producer: Sasha Awn

Music: Human

EP: James Wells

Composer: Matthew O’Malley

Creative Lead: Morgan Visconti & Matthew O’Malley